namco TOKYO
2023 Tokyo
Based on the concept of "Play, Play, Connect", this is a new type of amusement complex that combines games, food and drink, events, and merchandise sales. We worked closely with our customers from the upstream of business development, and comprehensively produced the project from planning, design, and construction.

Through qualitative analysis that unravels the needs of Kabukicho from quantitative analysis of the commercial area and foot traffic, we planned a new amusement business model from multiple angles. We also participated in the formation of a young team within the client's company and the development of the plan, and promoted the development of a business model that matches the user's perspective. A design filled with a floating feeling of neon lights and a variety of fascinating contents. We have established the image of a neo game center unique to Bandai Namco that fits in with the second establishment in Kabukicho.

PAC-MAN™& ©Bandai Namco Entertainment Inc.
MAPPY™& ©Bandai Namco Entertainment Inc.
GALAGA™& ©Bandai Namco Entertainment Inc.
XEVIOUS™& ©Bandai Namco Entertainment Inc.
DIG DUG™& ©Bandai Namco Entertainment Inc.
THE TOWER OF DRUAGA™& ©Bandai Namco Entertainment Inc.
BOSCONIAN™& ©Bandai Namco Entertainment Inc.
SKY KID™& ©Bandai Namco Entertainment Inc.
DRAGON BUSTER™& ©Bandai Namco Entertainment Inc.

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