Sumitomo Life "Vitality" Plaza Ginza Flagship Store
2022Tokyo
Sumitomo Life's "Vitality" is a product that combines a variable insurance premium system and rewards to support customers in taking and continuing to take part in health promotion activities. We have opened walk-in stores to allow more customers to experience this advanced technology and value.
By utilizing "digital" technology to create new experiential value, opening a store in the heart of Ginza and disseminating information, the project aimed to contribute to Sumitomo Life's vision of "better living for each individual = well-being." The entrance featured interactive content that enabled visitors to make health initiatives their own, providing a new digital experience with Ginza as the backdrop.
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