Henderson LUMINA GUANGZHOU- Ribbon LED Project –
2020 Guangdong, China
Henderson Land Group has launched a new brand called "LUMINA" that advocates a new urban lifestyle! The first project of the project, "Henderson LUMINA GUANGZHOU", opened on December 28, 2022.
Our company was in charge of planning and directing the video for the "space where customers can have fun and experience the brand", including the "symbolic spatial presentation using ribbon-shaped LEDs" in the atrium space that runs through the five main floors of the SC, and the "LED tower spatial presentation using a star-shaped logo" on the rooftop that extends outdoors. The 130m long ribbon-shaped double-sided LEDs envelop the atrium space, allowing customers to experience the brand simply by moving up and down the escalators. In addition, on the rooftop, 16 "star-shaped logo LED towers" were placed in various places, reminiscent of the Milky Way where Orihime and Hikoboshi meet, and video presentations and interactive presentations were implemented in various places.
By providing customers who visit here with an enjoyable brand experience on a daily basis, we aim to become an indispensable facility for both customers and the local community, one that can walk together into the future.
This project began in 2019 and, after four years of overcoming the COVID-19 pandemic, was launched in Guangzhou, China in 2022.

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